- Marketing is concerned with the flow of goods and services from the points of production to the points of consumption. There is a systematic arrangement of these functions of marketing to move the goods and services to the needy persons. This system is essential to the creation of time, place and possession utilities.
- A dynamic marketing system must be willing to undertake the following specific activities :
- 1. Define market area.
- 2. Research consumer wants and needs.
- 3. Develop and redevelop product / service.
- 4. Select,train,motivate and control human resources.
- 5. Develop sales approach and advertising support.
Goals Of The Marketing System
(1) MAXIMIZE CONSUMPTION
(2) MAXIMIZE CONSUMER SATISFACTION
(3) MAXIMIZE CHOICE
(4) MAXIMIZE LIFE QUALITY
