What is Marketing Management ?

Marketing Management is the analysis, planning, implementation and control of programs designed to create, build and maintain beneficial exchanges and relationships with target markets for the purpose of achieving Organisational objectives.

Marketing management is demand management or it involves the task of influencing the level, timing and composition of demand. At times the actual demand level may be below, equal to, or above the desired demand level and the major task of marketing management is to regulate the level of demand.

State of Demand
  • Negative Demand
  • No Demand
  • Latent Demand 
  • Falling Demand 
  • Irregular Demand
  • Full Demand
  • Overfull Demand
  • Un-wholesome Demand
Marketing Task
  • Conversational   
  • Multinational
  • Developmental.
  • Re-marketing
  • Synchro-marketing
  • Maintaining
  • De-marketing
  • Counter-marketing


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